Nintendo 3DS – Slide Design
In this imaginary scenario, I am asked by my employer to analyze one of their existing ads, and then to use my findings to create an additional ad that would fit in with that same ad campaign. I would then make a slide presentation that would assist me in explaining my findings. I set out to examine and evaluate a design for an advertisement. I chose an ad campaign for the Nintendo 3DS handheld gaming devices. The ad I chose featured the video game character Kirby.
For these ads, the target audience is young, american boys and girls, ages 10 to 18, who enjoy playing fun video games. The message being conveyed is that something exciting is changing about the games you already love; you can now be immersed in a 3D adventure with your favorite video game characters from Nintendo.
I then examined the design of this ad, reverse engineering it in a way, to understand what they were going for when they made it. I looked at the design, the layout, the use of typography, the color scheme, and so on.
I set out to use my findings to create an additional ad that would fit in with that same ad campaign. I found some CC0 images that would fit for what I was going for.
For this 3DS, I rotated it slightly counter-clockwise and adjusted the hue to match the main color for Mario – red. They do make red version of the product, so we’re good there. I made a mask to eliminate the white background.
For this image, I only needed Mario, so I made a mask to eliminate everything but Mario. For both images, I used “shift edge” to avoid any leftover white edges/outlines.
I of course also needed the logo for the Nintendo 3DS (fair use will apply here). I adjusted the hue to match the accent color for Mario – blue. For the overall ad design, I’m using a mostly monochrome color scheme based on the red in Mario’s outfit. He also has some blue, so I’m using that as an accent color, which adds some nice complimentary contrast. The typeface I used was Helvetica Neue Condensed (in all caps), which falls in the Sans Serif category.
Some of the feedback I received during a peer review process mentioned the drop shadows that I had been using, so I took care of those. I guess I had one or two typos in there too, so I went back and fixed the spelling mistakes. I’m pretty happy with my ad design, so I then made slides that overview and examined my design and it’s similarities and consistencies when compared with the original ad.
In this exercise, I analyzed an existing ad for the Nintendo 3DS for Kirby and then to used my findings to create a new Mario 3DS ad that fit with that same ad campaign. I then make a slide presentation to explain my findings. I’m pretty happy with my final design and this was a fun learning experience overall.